Blakeway Productions went undercover for Channel 4’s Dispatches to investigate the secrets of the sports retailer’s success.

The Secrets of Sports Direct explored the hidden cost of the clothes, shoes and discount gear that have helped the chain buck the trend on the high street, making billions for its elusive owner Mike Ashley, one of Britain’s richest men.

The film was a ratings success, trending on twitter and securing more than 2 million viewers – the biggest audience for a Dispatches in more than two years.

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